old web addresses that would have broken, caught by the launch check before one site moved
Our own platform for small businesses: a fast website, hosting, an owner dashboard and lead tracking, with every site checked every month.
Client
Our own platform (dimpleos.com). Clients include home-service companies, a radon mitigation company and a law firm.
Delivered by
Ricochet and Evans Design Studio
Dates
2026 to present
The problem
Small-business websites are built once and then decay: broken links, slow pages, outdated content and lost search ranking, with nobody checking. More people now ask ChatGPT or Claude instead of searching, and most owners have no idea whether those assistants mention them.
What we built
One platform that builds, hosts and measures every client site:
A fast, shared site engine that client sites move onto from aging WordPress installs.
A launch check that tests every old address before a site moves. On one move it caught 58 of 209 old pages that would have broken, before launch.
A monthly Website Health score for every site: search checks across seven categories, Search Console data and real-visitor page speed.
An instant website audit: a score from 0 to 100 and a private report listing only problems it can prove, such as a phone link that dials nothing.
A monthly check of how often AI assistants name the business when asked for a recommendation.
An owner dashboard for every client, and a review step before any monthly report goes out.
Results
Website Health baselines: Anchor Point Pro 100, Evans Design Studio 100, LumaLux 99.
The first audit of an outside contractor's site scored 29: an empty phone link on the contact page and pages taking over 11 seconds to load.
AI-answer baseline for Parker Electric: named in 13 of 30 Claude answers.
